Accelerating Sales Growth
Maximizing Sales Growth & Revenue: Selling in Difficult Times
Course Overview
Accelerating Sales Growth training program empowers Frontline Sales Representatives and Mid-Level Sales Managers working in the sales and business development department with the essential skills, knowledge, strategies, and techniques required to excel in sales success even in challenging economic conditions. The comprehensive course focuses on developing effective sales strategies, building strong customer relationships, and enhancing customer-centric approaches to drive revenue growth and achieve exceptional results.
Learning Goals
After completing the training program, participants will achieve the following learning outcomes:
- Participants will master negotiation techniques, improving their ability to achieve win-win outcomes and close deals and contracts successfully.
- Frontline Sales representatives, Mid-Level Sales Managers, and department personnel will learn to be prepared to navigate and thrive in a demanding sales environment.
- Participants will learn to adopt a customer-centric mindset, understand customer needs, and provide personalized solutions, leading to increased customer satisfaction and loyalty.
- Participants will gain a comprehensive understanding of the modern sales landscape, including market dynamics, trends, challenges, opportunities, and sales during challenging economic times.
- Participants will equipped with the skills to develop effective sales strategies to overcome price objections, highlight long-term benefits, set achievable targets, and make data-driven sales decisions to drive revenue growth.
COURSE CONTENT
Module 1: Market Dynamics in Difficult Times
- Analyze current economic trends and their impact on buyer behavior.
- Discuss customer challenges and buying priorities during economic downturns.
Module 2: Building Resilience and Sales Agility
- Develop a positive and proactive approach to selling in challenging times.
- Equip participants to adapt their sales strategies to changing market conditions.
Module 3: Sharpened Value Proposition
- Revisit the company’s value proposition and its relevance in difficult times.
- Train participants to tailor their value proposition to address specific customer concerns.
- Interactive exercise: “Value Proposition Makeover”- Participants revise their value proposition to be impactful during a downturn.
Module 4: Effective Prospecting and Lead Generation
- Identify new lead sources that thrive during economic downturns.
- Explore alternative prospecting techniques beyond cold calling (e.g., social selling, referrals).
- Activity: Develop targeted outreach messages for different lead sources.
Module 5: Customer Engagement and Consultative Selling
- Refine questioning techniques to uncover deeper customer needs and challenges.
- Focus on solution-selling and demonstrating the return on investment (ROI) during difficult times.
- Role-playing exercise: Participants practice consultative selling conversations with a focus on value demonstration.
Module 6: Negotiation & Closing Strategies
- Develop strategies to overcome price objections and emphasize long-term benefits.
- Equip participants with effective negotiation tactics to secure deals while offering value.
- Role-playing exercise: Participants practice negotiating prices and closing deals in a challenging economic environment.
TARGETED AUDIENCE
- Mid-Level Sales Manager
- Frontline Sales Representatives
TRAINING APPROACH
Our program ensures immersive and interactive learning activities, presentations, group discussions, case studies, and role-playing exercises to create an engaging and practical learning experience. The key elements of our training approach include:
- Case Study Analysis: Through analyzing industry-specific case studies, participants gain a deeper understanding of overcoming sales challenges during economic downturns.
- Activity-based Learning: We believe in learning by doing. Our course incorporates practical activities and exercises that enable participants to apply their knowledge in real-world scenarios.
- Participatory-led Oral and Visual Presentations: Our experienced trainers foster an interactive learning environment, encouraging active participation and knowledge exchange among participants.
- Demonstration and Practice Exercises: Practical demonstration and practice exercises provide participants with hands-on experience, ensuring their competency in applying sales strategies to changing market conditions
Trainers Profile:
An interactive training session, led by an expert in the field with 30 years of hands-on experience in Sales and Leading the Sales team in the consumer durable industry across various product categories in Sales, Marketing, and Business Operations. His expertise spans business consultation, brand building, industry trade and development, communication, leadership, risk management, adaptability, and innovation. Not only a communicator, but the lead trainer is also a motivator and decisive leader who excels in identifying and leveraging team strengths to achieve organizational goals.
Program Venue and Schedule
- Location: Kathmandu
- Duration: 2 Days interactive session
CONTACT US TODAY:
For further information reach out to us at
Contact Number: 9801898004 (WhatsApp)
Email: services@frontline.com.np