Digital Marketing for Business

digital marketing training nepal

A Practical Bootcamp

Introduction to Digital Marketing

In today’s fast-moving digital world, knowing how to effectively market your business online is not a luxury — it’s a necessity. This 7-day hands-on bootcamp is designed specifically for business owners, managers, and professionals who want to gain real, practical digital marketing skills — fast.

Guided by industry expert, this bootcamp blends strategy, creativity, and tools into a step-by-step learning journey. From crafting a customer persona and building your own website to running paid ad campaigns and measuring ROI, you’ll learn by doing — with real-life case studies, local examples, templates, and guided exercises.

Whether you’re running a small local business or managing marketing for a growing company, this course will give you the confidence and capability to:

  • Build your digital presence
  • Grow traffic organically
  • Launch impactful campaigns
  • Understand what works and why

Course Objective

  • To empower business owners, managers, and professionals with real, actionable digital marketing skills. By the end of the workshop, participants will be able to plan marketing strategies, create content, build a website, run paid ads, and understand analytics. All using local and relevant examples.

Learning Goals

  • To equip participants with advanced Excel techniques, AI-powered productivity (Copilot), and complete data visualization skills using Power BI, Power Query, and Power Pivot for real-world data analysis and reporting.

Training Outlines

The Day 1: Digital Marketing Basics & Strategy Thinking

Objective: Understand what digital marketing is and how to plan effectively.

  • What is Digital Marketing?
  • Core Channels: SEO, Social Media, Paid Ads, Website, Content
  • Understanding AIDA Funnel (Awareness, Interest, Desire, Action)
  • Customer Persona & Target Audience
  • Building a Simple Funnel for a Business

Hands-On: Create a customer persona + sketch a simple funnel for a local clothing brand.

Day 2: Website & Landing Pages

Objective: Learn the role of websites and how to build one using basic tools.

  • What is a Website? Why does it matter?
  • Types of Websites: Portfolio, eCommerce, Landing Pages
  • Tools Overview: WordPress, Wix, Webflow
  • Website Structure: Home, About, Services, Contact
  • Landing Page Best Practices

Hands-On: Set up a basic website using WordPress for a service-based business.

Day 3: Content, Creativity & Branding

Objective: Understand brand-building and how to create purposeful content.

  • What is Branding? (Visual Identity, Voice, Feel)
  • Storytelling for Businesses
  • Content Pillars & Strategy
  • Design, Copy, and Brand Tone

Hands-On: Build a basic brand board + write 1 tagline + create a 3-post content plan using Canva.

Day 4: Organic Growth — Social Media & SEO

Objective: Learn how to grow traffic and followers without paying for ads.

  • Social Media Basics: FB, IG, TikTok, LinkedIn
  • Organic vs Paid
  • SEO Basics: On-page SEO, Off-page SEO and Technical SEO basics
  • Google Search Console Setup

Hands-On: Plan 1 week of content for Instagram + do a basic SEO audit using Search Console.

Day 5: Paid Ads: Meta ads & Google ads

Objective: Understand how ads work and where to start.

  • Paid Ads Overview: Meta vs Google
  • Campaign Goals: Awareness, Traffic, Sales
  • Targeting & Audience Types
  • Meta Business Suite Setup
  • Ad Copy + Visuals (What works)
  • Budgeting and Planning

Hands-On: Write copy + visual idea for 1 campaign. Build mock campaigns in Meta Ads Manager.

Day 6: Paid Ads: Meta Ads Setup

Objective: Set up ad campaigns and learn to manage them confidently.

  • Meta Business Manager Walkthrough
  • Audience Building: Custom, Lookalike
  • A/B Testing Basics
  • Ad Types: Image, Video, Carousel
  • Reading Campaign Results (CTR, CPC, ROAS)

Hands-On: Set up 1 mock campaign with full setup (no payment). Analyze ad library examples.

Day 7: Analytics & Final Review

Objective: Learn how to measure, analyze, and improve your campaigns.

  • Key Metrics: Reach, Engagement, CTR, ROI
  • Google Analytics Overview (GA4)
  • Meta Ads Performance Insights
  • Reporting Templates
  • Strategy Recap & Final Q&A

Hands-On: Analyze mock ad data and build a simple report. Final campaign plan presentation.

Wrap-Up:

  • Feedback Collection
  • Certificate Distribution

Deliverables

  • Real-life Business Case Studies
  • Access to Recorded Sessions
  • Certificate of Completion
  • Final Assessment (Simple Campaign Plan)
  • 7 Days Post-Workshop Support

Training Details

  • Duration: 7 Days | 2 Hours/Day
  • Mode: Live Interactive + Video Access
  • Includes: Case studies, Templates, Final Assessment, Certificate